At Five Star Ford in North Richland Hills, we’re passionate about what we do and proud to serve our customers every day. The car industry is a dynamic, constantly evolving field, but a lot of misconceptions remain. There are lingering stereotypes from decades past, like high-pressure sales and haggling tactics, that don’t reflect what today’s car business is all about. Here are a few things we wish our customers knew about what it’s like in the car business today.

1. Transparency and Trust Are Priorities

Gone are the days when car dealerships operated behind a cloud of mystery. Today, transparency is at the core of what we do. From providing clear pricing to sharing the vehicle’s history and condition upfront, we aim to give our customers a full view of everything. When you walk into our showroom, you’re not just another sale. We want to earn your trust, and that means transparency in every step of the process, from financing options to service recommendations.

2. We’re Not Here Just for the Sale – We’re Here for the Long Haul

At Five Star Ford, we believe that taking care of our customers means more than selling cars. A car purchase is a big decision, and we’re here to be your partner not only during the sale but throughout the lifetime of your vehicle. We offer a top-tier service department, experienced and knowledgeable staff, and a commitment to addressing any concerns long after the sale. Repeat customers and referrals are the backbone of our business – which means we’re invested in making sure you drive away happy and stay satisfied for years to come.

3. The Car Buying Process Has Changed Dramatically

With the internet and the rise of online shopping, we know customers do a lot of research before they even step foot on the lot. We welcome that! Most of our customers arrive well-prepared with a list of what they want, and we’re here to match you with your ideal car. We embrace the digital age by offering online tools for browsing, financing, and even applying for credit – making the buying experience as smooth as possible, both in-store and online.

4. There’s No Need to Haggle – Competitive Pricing is Our Standard

Historically, car sales had a reputation for negotiating back and forth, but times have changed. With today’s transparent pricing strategies and accessible information, we offer competitive pricing upfront. Many customers don’t realize that dealerships operate with slim margins – particularly in this challenging economy – which means we already strive to provide the best price from the start. Our goal is for you to drive away feeling great about your purchase, not exhausted from negotiation.

5. Our Staff is Here to Help, Not Push

High-pressure sales tactics are out. At Five Star Ford, we focus on understanding your needs, helping you find the right vehicle, and answering all your questions. Most of our team members have years of experience, and they’re here because they love cars and want to share that passion with you. We’re here to assist and guide you through your options so you feel confident about your choice, not pushed into it.

6. We’re a Family-Owned Business, and We Value Our Community

Five Star Ford is proud to be family-owned and deeply rooted in North Richland Hills and the surrounding communities. We’re not just a dealership; we’re part of this community, with team members who have been with us for decades. We invest in local events, charity drives, and community outreach because we care about where we live and work. When you choose us, you’re supporting a local business that’s invested in making our community a better place.

7. The Inventory and Supply Challenges Are Real

Since the pandemic, the car business has faced major supply chain issues that affect inventory and timing for certain vehicles. We’re doing everything we can to manage these disruptions and keep a strong selection on our lot. But it’s important for customers to understand that some models may take longer to arrive or may be harder to find. If you’re looking for a specific make or model, we’re here to help track it down or explore alternatives.

8. We’re Dedicated to Giving You a Great Experience

At the end of the day, our goal is to make buying a car as enjoyable and straightforward as possible. We know that car-buying can feel overwhelming, which is why we work hard to create a welcoming atmosphere, provide clear and honest information, and ensure our customers feel taken care of. From initial research to driving off the lot and beyond, we’re here to make this process memorable for all the right reasons.

The world of car buying has evolved, and we’re proud to be at the forefront of a better, customer-focused experience. At Five Star Ford, we’re committed to breaking down old stereotypes, building lasting relationships, and showing you why today’s dealership experience is truly five-star quality. Come visit us and experience the difference for yourself!